Saturday 18 February 2012

Advert Explanation

When viewing the advert you can see that it is sort of rich this suggests it is good quality, has an expensive looking theme.
The advert appeals to my target audience as it has sort of girly colours such as pink, gold/ yellow, I have also used a young model from the ages i have worked on for my advert, and the model has a crown on her head which makes it appeal to younger audience and fits the standard of a girl. According to the Maslow’s Hierarchy of needs, i have addressed the needs such as Promoting creativity, confidence, and self esteem. I have used persuasive techniques such as a crown on a models head this creates an image of the model being a princess which attracts the viewer and appeals to the eye.i have also used the slogan ‘princess to be’ this suggest that by having this perfume you will turn into a princess as to why the model has been seen As a princess to be she is wearing a crown but no princess /royal clothes she is wearing outwear (casual) and formal clothes. The background is very neutral it is nature, you can see its the outside which gives a clear natural expression as the model becomes something that is basically normal and unsual.The scene and the models expression does have a little sexuality because the model does look very self pushing as to the fact that she is attracting the viewer to buy the perfume with her look and position. The representation that i have tried to create is the beauty bunny, as the model looks very confident and proud to present this product; it seems like the model believes in this product and is proud and ready to show it to the audience.